MUSIC VIDEO ESSAY

DATE: JANUARY 2016

Over the course of this essay, I am going to be looking at the way music video have changed over time, from the way that were shot in black and white to the modern day ways of filming, the importance of MTV and also the evolution of music artists.

Lets go back in time, the year was 1975 and the year marked the release of probably one of the worlds best known songs, Queens, Bohemian Rhapsody. Not only is this a world known song and video, but it is also the first video to be shot on actual film.

This was a big lead for the music video industry as all previous videos had to be shot on tape and obviously, all in black and white. This wasn’t the last that we’ve seen of black and white music videos, in fact many artists have filmed their videos in black and white, including, Amy Winehouse, Oasis, Hozier and even Lady GaGa. [1]

In my opinion, I love a music video in black and white. I love it because it takes away the glitz and glam of most videos now days and proves just how powerful black and white videos are.

Back in those days, there weren’t thousands of channels dedicated to playing music, so the first type of show that did this, was of course, Top of the Pops. TOTPS was the first show to actually told you the top chart songs. Most noticeable were The Beatles singing, I wanna Hold Your Hand, at the end of the first ever episode.

This isn’t the first time that the Beatles made history, the video for Strawberry Felids was one of the first music videos that was more than just recorded concert footage.

Now, we have MTV. Now MTV, or Music Television Video. In 2016, it’s full of Georgie Shore, The Hills, 90210 and every appointment with Dr Phil. But back in the early stages of music video and TV, MTV was the main station to see all your music videos.

MTV first debuted On Saturday, August 1, 1981 and the very first song that they played was, The Buggles’ “Video Killed the Radio Star”.

This really was a big fuck you to radio, as the start of MTV was the beginning of the end for radio. But it wasn’t all plain sailing for the network. In the first few years of the network being up and running, it didn’t show a lot of black singers. That all changed between the years of 1981 and 1983.

It changed when former pop star Michael Jackson, made a stand and made the network play more music by black artists. The first song to ‘break the colour barrier’ so to say, was Michael Jackson’s ‘Billie Jean’. The only black artists that were in syndication on MTV, before the barrier broke were, Eddie Grant, Prince and Donna Summer.

The breaking the barrier campaign was hugely supported by many stars, including the late David Bowie who questioned the lack of, in his own words, “negro” artists whilst he was in an interview in 1983.

Now, lets fast forward 22 years and the world was introduced to something that would change the world forever. YouTube. A sight probably known now for the place that Justin Bieber was discovered, was probably the first major rival video showing service for MTV. It allows you to watch any video any time that you want. Think of this as karma for MTV, they were a big F.U. to radio and now Youtube was becoming a big F.U. to MTV.  This effect took place from 2000 till 2008. In this time, the amout of music videos being played on MTV were down nearly a full 36 percent.

Now Youtube now is much more known as the place to be ‘found’ if you want to become a big internet sensation. But it’s also the place where a lot of artists release their new videos, so that they can be shared and sent all over the world.

EDITED: APRIL 2016

 

[1] https://en.wikipedia.org/wiki/Category:Black-and-white_music_videos

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i PRODUCT EVALUATION

This is my self evaluation for the iProduct.

For this project, I had to create an iProduct for Apple. This was a task that I found extremely difficult to begin with. The reason why I found it hard was because I couldn’t think of an idea for my iProduct.

It was only after a few days of thinking that I then decided  that I would do an idea that Apple haven’t done before, so I started to look at all the products that Apple have done and looked at how all the products have been looking at the future and then that gave me an idea.

I decided to look at the types of devices that Apple haven’t ‘updated’ we’ve had the iPod, which is an update from the Walkman, The Mac, which is a update from a computer. So I decided to think of an old school way that the older generation would be interested in.

The idea was something that I thought would be a long shot in actually making sense. But after I thought about it and then I decided to go for it and go for it. The idea that I had, was to make an Apple inspired Vinyl player, with a built in arm to help chose the tracks and place them on the vinyl player.

The idea was to attach a vinyl player to a rack and have the arm revolve and move like an actual mechanical arm that can be controlled by an app on your phone.

I created my Prototype using images from Google images and saved  them as a Jpeg file,  opened them up in Photoshop CS6.  Once I got my picture loaded, I looked at the ways to erase the background from the image itself. The image I got was of a cd rack.

After I got the CD rack completed I then went on to the more difficult part of the design, which was trying to find a robotic arm that could look and seem like it could feel like a part of the iProduct. After I had found one, I again, needed to remove the background from it. After much difficulty of doing this, my tutor then intervened and helped me with it.

Once that was complete, I then had to start work on my powerpoint presentation. This was when we had to create a presentation to show in front of the class.

I thought the presentation went really well and can’t wait to start the next project.